Andy Nullman knows how to get some attention and eat his own dog’s food. The way he promotes his new book Pow! Right Between The Eyes! - How To Profit From The Power of Surprise is … well … surprising. He is giving away 200(!) copies of his book to, as he puts it “ANY LEGITIMATE BLOGGER who simply asks [me] for one”. The deal is simple: you ask for it in your blog post - Andy sends it back to you. Read about more details in his own post.
Beside the fact, that I’m wondering if he will keep his word and send me the book all over to Slovakia, since that’s where I live right now, I’m really curious about the contents of the book, too. If the ideas it contains are as clever as this campaign, it’s surely worth reading.
January 21, 9:22 2009
